Creative family
Native
Structured image, headline, description, brand and CTA.
- placement coverage
- 3
- Compatible layouts
- 4
One creative.
The right context.
Four creative families, five physical placements and one authoritative compatibility matrix shared by preview and real delivery.
Creative families
Provide reusable assets. The publisher chooses a compatible rendering layout.
Creative family
Display
Exact-size assets: 728×90, 320×50, 300×250 and 300×600.
- placement coverage
- 3
- Compatible layouts
- 3
Creative family
Motion
Animated media shown only in compatible editorial contexts.
- covered placement
- 1
- Compatible layout
- 1
Creative family
On-Site Push
A structured notification for the dedicated position.
- covered placement
- 1
- Compatible layout
- 1
Physical placements
A placement says where the ad appears. Layout and creative family remain separate.
Placement
Header
Below navigation and before the content.
- Display
- Desktop · Tablet · Mobile
- 1 Compatible layout
Placement
In Article
Inside the editorial flow.
- Native · Motion
- Desktop · Tablet · Mobile
- 4 Compatible layouts
Placement
Under Article
Immediately after the article.
- Native · Display
- Desktop · Tablet · Mobile
- 3 Compatible layouts
Placement
Sidebar
In the side column on supported viewports.
- Native · Display
- Desktop · Tablet
- 3 Compatible layouts
Placement
On-Site Push
Anchored notification inside the page.
- On-Site Push
- Desktop · Tablet · Mobile
- 1 Compatible layout
Authoritative delivery model
No invented fallback
Device, size, aspect ratio and layout are resolved from active database rules. If a compatible variant is missing, delivery returns no-fill.
placement + family + layout + device + size/aspect ratioSee the format before you publish it.
Open the multilingual lab and inspect every placement in a complete editorial page.
Open the live format lab →