What it is
Display advertising uses visual banners placed in defined areas of web pages. Creative, size and destination are managed in the dashboard, while impressions and clicks measure performance.
DISPLAY ADVERTISING
Banners built to be visible, clear and measurable.
Standard desktop and mobile formats, shown in their actual proportions and managed from one dashboard.
Create a campaign
When to use it
Ideal for brand awareness, promotions, retargeting and campaigns that need an immediate visual presence on desktop and mobile.
How it is measured
The private dashboard compares impressions, clicks, CTR and conversions without exposing campaign or spend data.
FORMATI E POSIZIONAMENTI
See how each ad looks.
Each preview reproduces the proportions, device and typical position on the page so you can compare formats before preparing your creative.
300 × 250
Medium Rectangle 300x250
Versatile display rectangle for articles and editorial pages, effective on desktop and responsive layouts.
300 × 600
Half Page 300x600
Vertical sidebar format that keeps the creative visible beside the content.
Mobile adAdvertising space320 × 50Creative not available
320 × 50
Mobile Banner 320x50
Compact mobile banner placed between content or in high-visibility areas.
336 × 280
Large Rectangle 336x280
Versatile display rectangle for articles and editorial pages, effective on desktop and responsive layouts.
Header placementAdvertising space728 × 90Creative not available
728 × 90
Leaderboard 728x90
Horizontal format for headers or transition areas, suited to short, immediate messages.
Header placementAdvertising space970 × 90Creative not available
970 × 90
Super Leaderboard 970x90
Horizontal format for headers or transition areas, suited to short, immediate messages.
Header placementAdvertising space970 × 250Creative not available
970 × 250
Billboard 970x250
Horizontal format for headers or transition areas, suited to short, immediate messages.
01
Choose the format
Start with the context, device and goal.
02
Prepare your creative
Use readable messages and a consistent destination.
03
Measure and improve
Compare impressions, clicks and conversions in your private dashboard.